Wearable comfort, a classic that you can't put it down.
Functional sporty, a combination of power and beauty of Men.
Simplicity fashion, a feeling of stability to be confident anytime.
This is the difference between "Cotton Lycra" and "pure cotton"!
The previous article mentioned the natural characteristics that make cotton popular for a long time. We also mentioned that in order to make cotton more perfect for using in clothing, humans have created many different types of cotton materials, the most widely known of which is probably "Cotton Lycra"! (Review the previous article: "A long lasting classic underwear fabirc－Cotton" https://en.under-stand.jp/blogs/news/20190726understand) Lycra is an elastic fiber invented by DuPont in 1959. They registered Lycra to be the brand name, and its real scientific name is Spandex, also called Elastane in Europe. People who don't know will think that this is...
A long lasting classic underwear fabirc－Cotton
It's often heard the question from my friends like "What is the fabric of the underwear of your brand? 100% cotton?" And after I asked them why they like 100% cotton, their answer was always like "I don't know. Just have heard that 100% cotton is the best." Indeed, normally people does not know much about the fabric of the clothing, but they all know that the cotton is good. My grandparents and parents were selling clothing, I have also heard that often from my family when I was young. But why cotton is so popular for everyone and kept in used for hundreds of...
I would rather watch somebody buy their underwear than read a book they wrote.－Andy Warhol
The generation now is no longer like before.Men pay more and more attention to the aesthetics of life. Whether it is to eat or wear, to use or play, we are willing to spend a little more money to buy better, more beautiful and more convenient goods and services. Even for an expensive well-known brand, we can take long time to save money for it if it does have good quality and in line with our taste. However,Many men's underwear is still bought by their mother or their wife/girlfriend!? WHY~~~This is an interesting phenomenon but also weird... What kind of situation would make a...
Hope to make our lifestyle more open-minded and interesting by a ordinary underwear we wear every day.
There is "something" in our body / under the underwear.
Each of us has our own expectations and goals for life,
and also has some stories and secrets that we don’t want to share easily.
The part people can't see is usually the most important thing for us.
Underwear is the same...
Not only does it need to bring us comfort in our daily life,
but also have to make us confident bravely to declare our fashionable taste and personality when it needs to be seen.
UNDERSTAND's original intention is to make such a pair of underwear that we want to wear every day.
UNDERSTAND means we understand ourselves.
we also expected all you guys can get your
when you need.